Build, grow
and exit a
B2B business.

Jamie Critchton, founder of Nuopp: Before working with Jordan, every month started from nothing. We were busy, we were winning work, but I could not tell you in advance what the month would deliver. Jordan got under the hood of the numbers with me. We rebuilt the pricing, we tightened who we sell to, and we put a proper sales rhythm in place. Since then we have grown month on month and we have just finished our highest ever revenue year. The operations side is systemised now, so the business does not stop when I step out of a meeting. The biggest change is confidence. I have hired, which twelve months ago I would not have risked doing. Jordan does not sit on the fence. If something is not working he tells you, and then he helps you fix it.

Nigel Blake, founder of PPB2B: I came to Jordan with a business that was working, sort of. We had clients, we had revenue, and we were flat. In one conversation, forty five minutes, he asked the questions nobody else had asked me and I could see it. We were selling to the wrong market. We pivoted the whole business into a new niche. That was not a comfortable conversation and it was the right one. The revenue in that new niche is significant now, and it came from a session that cost me nothing but honesty. Jordan is blunt about numbers and money, and he is generous with everything he knows. Both at the same time.

Toby Savill, founder of Foodstuff: We were a consumer business and the unit economics were fighting us. Jordan helped us see that the same capability sold into businesses was worth far more. Inside three months we had made the move. He built the twelve month roadmap with us, not for us, so the team owned it. Pricing, positioning, pipeline and process, that is genuinely what we worked through. Year on year we grew 200 percent. What I valued most is that he has done this himself. He is not reading it from a book, he is telling you what happened when he did it.

Moses, founder of The Edit LDN: We started from zero and we are past eight million pounds in under four years, trading globally. The premium positioning was deliberate, and getting it right was the hardest part. Jordan pushed us on price when everyone else was telling us to be competitive. He was right. The customers we want pay for the experience, not the discount. Having someone in your corner who has built and sold companies changes what you are willing to attempt. He kicks every ball with you.

Hamish Page and David Parr, founders of Prsnt: We built Prsnt from nothing to over two million pounds a year. Jordan came in at board level and the difference was immediate. He challenges the plan properly, and he opens doors. The partnerships that moved the numbers came through his network, and warm introductions land differently to cold ones. He is direct. If we brought him a bad idea he said so on the call, not a week later. That saved us months.

Clinton Walker, founder of an M&A cybersecurity business: My background is in cyber security. I've worked in cyber security and run a cyber security business, and I've been in the industry for over 22 years. My business now is an M&A cyber security business that helps advisors, PE companies and VCs to really demystify the risk before they sign or close the deal. I first came across Jordan at an event, and his story, his journey and his approach resonated with me so deeply that I followed up with him. I kept in touch on email and LinkedIn, and when he announced that he was doing a cohort to support founders and startups, I really jumped at the opportunity and secured a space. One of the things about Jordan is he's about people, he's about the process and he's all about delivery. One of the many things I got and really started using, which is of huge value, was the framework: looking at how a deal or an opportunity comes into the business and how it travels through the different parts of the business, through to closure or into service. That has been the bedrock, along with the other templates he shared and the experience and journey he shared with us on the cohort. He's been very proactive. He challenges you and asks you the hard questions. I started out with Jordan when my focus was third party and supply chain risk. Having spoken with Jordan on numerous occasions, one to one and in the programme, he really put something in my head that caused me to pivot, and that pivot has now become my moat: M&A cyber security, and looking at cyber security in the deal flow process. Before, I'd thought of it but never really saw the niche or why it was an important part of deals. Working with Jordan, I've refined that process and I'm now delivering a platform that helps deal makers manage risk in the M&A process, rather than competing in the crowded market around supply chain risk. Jordan and I have become friends. If you're looking for help, or a co-founder as a service, Jordan is your main man. Reach out to him for an informal chat. He's very cool, down to earth and straight up.

Jake, co-founder of Channel Crawler and B2B Unplugged: I'm one of the co-founders at Channel Crawler, a tech platform for finding YouTubers if you want to sponsor or sell to them, and the co-founder of B2B Unplugged, an event series for B2B marketers and the teams that work with them. I first came across Jordan when he came to one of my events. We went for coffee, and Jordan's thought processes on the business challenges I was facing were unbelievable. I felt I wanted to work with him more closely down the line. What Jordan doesn't have is any magic formula, do this and your revenue will 10x. If you're looking for easy solutions, that's not what you'll get. What Jordan gave me was twofold. One was a toolkit and a set of systems that help me identify the real challenges in my business, move past them and grow. That's been amazing at Channel Crawler. We've got into a position where we're able to sell the business, and we've grown our revenue a significant amount in a very short period of time, just through the way we position ourselves in the market. We've also launched B2B Unplugged. As much as Jordan has helped with how we do that and the strategy around it, the confidence you get from working with somebody who's been there, done it, and believes in you and what you're trying to achieve was just as important to me as anything. I couldn't recommend working with Jordan highly enough. You'll still have to do the work, but if you're willing to, not only will you get great systems, you'll enjoy it too.